I just read an interesting article that confirms a lot of the things we have been discussing over the past 12 months. The time is now right for Captua, and our product portfolio of Captua Survey, Captua CRM, Captua Mobile and Captua Vote, to become mainstream.
"The real money in open source is being made now, years after it started to significantly disrupt the cozy software ecosystem. In similar ways, now that interest in Web 2.0 is dying down as a marketing buzzword, interest in its principles as a corporate revenue-generation strategy will most assuredly rise."
Click here if you want to read the full article, entitled The Death of Web 2.0 - Long Live Web 2.0
As I've always said, timing is everything and following a meeting yesterday with the Breadlabane Tourist Exchange there is no doubt that very small businesses are now waking up to the potential of using new methods to interact with their customers and that they are hungry to be able to access that power.
Obviously the very nature of their businesses ie small means that they dont have large marketing budgets so the traditional routes have always been closed to them - but using products that are simple to use like Captua and are inexpensive and can be tailored to their needs is a very attractive proposition to them.
