We have a lot in common with computing technologies, most notably that we'll both end up "shutting down" at some point. Even the best technologies, trends and frameworks come and go. A good example of this is the transformation of centralised computing in the form of mainframes to the distributed computing network that now powers the web.
The transformation of traditional "software" to "service" is another good example. I've been thinking recently about whether it actually matters? If the software solves the business challenges, does it really matter if it's hosted on or off site?
I am a firm believer that SAAS products like Captua and traditional installed software can live in harmony for at least the next 5 years. Think about it at a consumer level. Whether I sign up for a Sky HD account, or order an e-mail address, the delivery method doesn't really matter to me. I'm concerned about the service itself, and not the infrastructure.
The exact same applies to SAAS products. Captua, as standard, offers a 100% network uptime guarantee and 99.1% hardware uptime. This is essential for companies using the system to run their day-to-day business operations. Stating this in our service level agreement is the best guarantee that we're committed to delivering exceptional service to customers.
As technology increases, companies increasingly expecect solutions "right now." This is where the SAAS model can deliver several crucial benefits. Deploying a hosted, highly customisable CRM system such as Captua in the FMCG industry will result in:
- Lower cost of deployment
- Real-time access to essential data in the field
- Quicker time to market in comparison to traditional software based system
- Service is never obsolete as is constantly evolved for the duration of its lifestyle
Based on my conversations with prospective and current customers, availability and responding to change in are two crucial requirements from customers looking for FMCG data capture systems.
The example above focuses on improving the return on investment and less on the actual technology itself. Although SAAS is just another way to deliver solution to a problem, when deployed properly, it's agile and extensible and completely relavant for a large proportion of industries.
