Market Research

Solution = CRM + Survey/Mobile/Vote

Captua Survey allows market researchers to submit questionnaire responses over the web instead of via fax or telephone, reducing communication costs and eliminating paperwork. Captua Mobile improves the efficiency of field market research teams by reducing paperwork and allowing proper validation of survey results. Results are collated by Captua CRM for comprehensive data analysis and graphical reporting.

• Web based surveys – submit responses over the web, cutting communication costs
• Mobile surveys – reduce paperwork and ensure greater accuracy of results
• Live SMS audience polling – get an instant snapshot of what an audience is thinking, be it conference delegates, students, or TV audiences
• Analytics - live charts and summary reports give an at-a-glance of overview of results or view individual responses for a closer look